Chandrapur, Maharashtra — est. 2021

The operator-engineer building modern fertility care in small-town India.

Doctors treat. I run everything else — the lab, the systems, the growth.

I'm Aayush. I direct Lumen, a company that manages the non-clinical side of IVF centers — operations, marketing, and purpose-built software — and I head the embryology lab at Aansh Hospital & IVF Center, a government-registered Level 2 ART clinic (Reg. MH/AC/2024/15441) founded by Dr. Shweta Agarwal. Before this I was a software engineer at DeHaat, an agri-tech unicorn. Now I do ICSI in the morning and ship code at night — a combination I write about, because nobody else at this intersection seems to.

I'm a PhD candidate in clinical embryology (expected 2027), finishing an MBA at NMIMS (2026), and building toward one idea: that a family in a town of two lakh people deserves the same standard of fertility care as one in Mumbai — and that the way to get there is operational, not just clinical.

Writing

What an IVF lab taught a software engineer Jul 2026
Deploys are reversible. Embryo transfers are not. On moving from systems that tolerate failure to one that doesn't.
AI in the embryology lab, honestly Jul 2026
We use AI-assisted embryo assessment. Here is exactly what it does, what it doesn't, and why "94% accuracy" isn't what you think.
More — including why small-town doctors aren't online Index

Work

Lumen 2026 —
Everything at an IVF center except the medicine: operations, marketing, and a dedicated software suite (HMIS · CRM · pharmacy).
Aansh Hospital & IVF Center 2021 —
Running the on-site embryology lab and the whole non-clinical stack of a Level 2 ART clinic serving the Vidarbha region.
Partner Clinic Website Program 2026 —
Free websites and Google Business Profiles for small-town doctors — fewer than 15% of them have any online presence.